Your Website, In Your Pocket
Millions of people worldwide are accessing the web using mobile devices. Until relatively recently, the user experience was barely worthwhile, but devices like the iPhone, Android phones, and even the Google Nexus One have changed all that. Their larger touchscreen interfaces allow users to experience much more—and consequently expect much more, too—from the web. Mobile device adoption rates may be bewildering, but they leave no doubt as to the reality that soon, most users will access the web using them rather than a desktop or laptop machine.
If you haven’t given any thought to how your website appears and functions on a mobile device, now is the time to do so. Fortunately, the web platform used by the devices listed above has been built to handle the existing web quite well, making it likely that your site will at least be functional on an albeit much reduced scale. So rather than facing a complete rebuild of your site in order to stay current, conceiving of a smaller, functionally-limited version of your site for mobile devices is your wisest first move.
This month, I’d like to give our readers a preview of our mobile development program, and in doing so, outline our process for optimizing an existing website for mobile use…
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