Guiding Your Blog Out of the Wilderness
Have you started to get the feeling that you’re a lone voice, crying out from the wilderness? You’ve been blogging for a few years now, but nothing seems to be coming from it. You’ve tried all kinds of ways of promoting your content, but nothing seems to work. Readers just aren’t sticking around. The truth is that no promotion method is going to make your blog a success. Sure, the right luck with social media might get you a spike in traffic, but until your content truly captures the attention of readers, no single spike will turn in to lasting engagement.
Blogging has, at this point, become a central piece of the content strategy of most marketing websites. Almost two years ago, I wrote a newsletter simply asking, “Is it Time to Start a Blog?” Since then, many of our clients have answered that question in the affirmative, yet continue to struggle with blogging. Whether on the basis of incoming traffic or engagement around the content, they sense that their blog has just not lived up to their expectations.
This month, I’d like to look at the two primary reasons your blog is not living up to its potential—that you’re not writing enough, and the articles you do write are difficult to read—and recommend a few simple things you can do to correct that…
1 note |#