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Even if authenticity is hard to define, this is not true for its opposite. If authenticity is subtle, inauthenticity is flagrant. It’s easy (and effective) to channel Supreme Court Justice Brennan with “I know it when I [don’t] see it.” We’re certainly able to determine when something is not authentic (and there’s probably an evolutionary biologist out there who can tie that pattern-matching skill to some fight-or-flight reflex). If we, as makers of something, strive to be authentic in the thing that we are making, is that really authentic? And yet if we fail to strive for authenticity, are we likely to fail?
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