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Asking the Question” is the first step in a formal futures thinking project. At first glance, it should be easy—after all, you should know what you’re trying to figure out. Unfortunately, while it may be simple to ask a question, asking the right question is much more challenging It’s easy to ask questions that are too vague, too narrow, or assume the answer; it’s much more difficult to ask a question that can elicit both surprises and useful results.
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