This image comes from a pretty fascinating post from Information Architects, who participated in a paid pitch to redesign the Swiss newspaper Tages-Anzeiger. They lost the pitch, but evaluate the pros and cons of their approach in a thorough and truly humble way in this post.
They had some interesting ideas coming from the perspective of online user interface design, most of which I think would be wonderful to see put into practice. In particular, their idea of using blue text to highlight keywords within the text and both make the articles more scannable and “linked” to the Tages-Anzeiger website was wonderful. Here’s their description:
What’s that blue stuff? The idea is making the pages more scannable by using key words in blue. If you speak German you can actually read the front page in 20 seconds by flying over the blue key words. The idea is that if you type any of those key words on the website search, you will get a lit of articles in a chronological order about that subject. Links in print obviously doesn’t mean that you can click it, it means linking the paper to the online edition.
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