A client recently asked me what I thought the key 3-5 metrics are that he should be focusing his Google Analytics reviews on. The following was essentially the answer I gave him:
I think that the most important metrics to track on a routine basis would vary depending upon the type of business, but for B2B service companies like ours and most of our clients, I’d list them as:
(1) Referrers, (2) Top Content and (3) Bounce Rate
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