The epitaph on Buckminster Fuller’s tombstone reads, “CALL ME TRIMTAB.” In life, he used the trim tab, a very small attachment to a boat’s rudder that controls its speed and direction, as a metaphor for his own life- which he saw as an experiment to make the greatest impact on the world using the least amount of resources. What a wonderful idea! While he went on to invent many entirely new techniques and structures, I’d venture to guess that Bucky would have preferred to see if a small adjustment could be made to an existing process or device in order to increase its effectiveness and value before going back to the drawing board.
The same choice is possible with your website, in which you’ve probably already made a substantial investment of time and resources. Though you see plenty of room for improvement, you’re not quite ready to start all over again- and why should you be? Your site is a work in progress… Read More >
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