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Facebook’s prospective business plan depends completely upon the fractalization of the web, an increasingly tight-knit network that is an organically created mesh of the connections between individuals and the data they willingly share within the context of a trusted social network. Whether this is preferable to the more sterile and “objective” algorithmic approach of Google is a matter of opinion at the moment, which means that, for now, the choice between robots and humans is yours. However, if future users do turn en masse to social networks for the answers they currently get from Google, that will righly turn a focus on search engine optimization (SEO) to social media optimization (SMO).
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