I love the ‘workbench’ section of SEED magazine. This month, they visit the workbench of industrial designer Richard Whitehall, partner at Smart Design. You can zoom in on particular parts of the desk. Cool.
…the multidisciplinary firm Smart Design, is looking to make the green option the more convenient one. By shifting the focus from individual products to experiences and systems, he and his team seek to understand how people interact with objects and information. It’s a design process that takes its cue from the cognitive and behavioral sciences, economics, and sociology. Whitehall doesn’t aim to just create sustainable products, but to convince people to behave in a more environmentally responsible way…”
|#