The motivation problem is definitely intriguing. Being able to see the “candle problem” solution in retrospect makes it seem so obvious, but as Pink points out, we do have a hard time seeing the box as a potential part of the solution (I’ll refrain from using any think-outside-the-box metaphor). He says that similar problems, tested under a motivation of financial reward, show that performace drops when cash is the motivator. Businesses, take note…
His book, A Whole New Mind, touches on some other interesting ideas about how businesses need to adapt. Check it out.

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