I’ve got a short piece over at the HOW Interactive Design community on “why you should consider being a generalist.” Here’s a snippet:

“But while specialization is necessary for businesses, it’s not always necessary for individuals (or even individuals who work for specialized firms). In fact, I believe employing individuals who are generalists can bring immense value to a creative firm. A serious, disciplined generalist will savvily navigate many fields to understand the big picture. They’ll see influencing factors that may come down the road and may otherwise be hidden in the blind spots of your firm’s narrow focus. They are human synthesizers. They see the unseen connections between things and act as the trimtab of your ship—sensing even the subtlest shifts in the current and adjusting your trajectory accordingly. They may not be comfortable with commanding the big, heroic reactions necessary to survive the rogue waves that come up every now and then—but they’ll probably have had a sense that something was up.”

Read the whole thing here >

Posted at 12:37pm and tagged with: design, Business,.