Vice President of Newfangled.com, Writer for PRINT and F+W Media, blogger, infrequent designer, reader, science fiction enthusiast...

My latest article is up. Here’s the intro…

How SEO Works

Arthur C. Clarke once wrote that “any sufficiently advanced technology is indistinguishable from magic” an insight that sheds a great deal of light on why our historical predecessors, without access to much of the knowledge we take for granted today, believed some of what they did. But it also applies to contemporary technologies, some of which we depend upon greatly yet understand only in part (or perhaps not at all).

The evolution of the meaning and use of the word “Google”—from proper noun to verb—corresponds with the increasing disconnect between web users and search technology. Ten years ago, searching for content on the web was a difficult process, but today one has only to enter a few words into Google’s search bar, and Presto! (magical incantation intended) instant and accurate results. As much as this might seem like magic, it’s a thoroughly mundane—albeit ingenious—technology at work. But if search engine technology is indistinguishable from magic, the process of optimizing web content for search engines will seem just as mysterious. Unfortunately, it’s difficult to trust what we don’t understand, and mistrust breeds the very kind of problems that are rampant in the search engine optimization industry: myths, abuses, and profit for those that would prefer to be seen as magicians than marketers.

Fortunately, we know enough about how search engines work to optimize our content withwords, not wands. While there is some value in examining the myths and abuses of SEO, I think it makes sense to first explore how it works. I’ll start with a brief explanation of how search engines (I’ll focus on Google) work, then explain how web content can be optimized for them. Knowing how search engine optimization, in it’s most basic form, really works will shed some light on the misunderstandings that often get in the way of doing it well…

Read the rest >

Posted at 8:00am and tagged with: search, seo, web-design, web-development, longreads,.

My latest article is up. Here’s the intro…

How SEO Works
Arthur C. Clarke once wrote that “any sufficiently advanced technology is indistinguishable from magic” an insight that sheds a great deal of light on why our historical predecessors, without access to much of the knowledge we take for granted today, believed some of what they did. But it also applies to contemporary technologies, some of which we depend upon greatly yet understand only in part (or perhaps not at all).
The evolution of the meaning and use of the word “Google”—from proper noun to verb—corresponds with the increasing disconnect between web users and search technology. Ten years ago, searching for content on the web was a difficult process, but today one has only to enter a few words into Google’s search bar, and Presto! (magical incantation intended) instant and accurate results. As much as this might seem like magic, it’s a thoroughly mundane—albeit ingenious—technology at work. But if search engine technology is indistinguishable from magic, the process of optimizing web content for search engines will seem just as mysterious. Unfortunately, it’s difficult to trust what we don’t understand, and mistrust breeds the very kind of problems that are rampant in the search engine optimization industry: myths, abuses, and profit for those that would prefer to be seen as magicians than marketers.
Fortunately, we know enough about how search engines work to optimize our content withwords, not wands. While there is some value in examining the myths and abuses of SEO, I think it makes sense to first explore how it works. I’ll start with a brief explanation of how search engines (I’ll focus on Google) work, then explain how web content can be optimized for them. Knowing how search engine optimization, in it’s most basic form, really works will shed some light on the misunderstandings that often get in the way of doing it well…

Read the rest >

(Source: scannedpages)

Posted at 8:42am.

That cylindrical object you see pictured above is a roughly school-bus sized structure which was deployed into space in 1984. It orbited the Earth for five and a half years with nothing expected of it other than to float there, getting battered about by whatever the great black yonder saw fit to throw at it.

Posted at 8:07pm and tagged with: space,.


That cylindrical object you see pictured above is a roughly school-bus sized structure which was deployed into space in 1984. It orbited the Earth for five and a half years with nothing expected of it other than to float there, getting battered about by whatever the great black yonder saw fit to throw at it.
Clive Thompson

(Source: The New York Times)

Posted at 3:16pm and tagged with: digital-literacy, Information-Overload,.

We’ve been in a crazy, experimental overload period with online social media for the last two or three years — but I think people are now beginning to figure out a more balanced role these tools play in their lives…A lot of people I know are reaching that inflection point with social tools.

(Source: scannedpages)

Posted at 11:19am.

How can we take the positive results of web technology’s radical imposition upon day-to-day life and reintroduce them to our human experience, sans screens, sans wires, sans any other technology that currently stands in the gap for in-person connection?

Posted at 8:56pm and tagged with: question, two column,.

Helena Fitzgerald

(Source: thenewinquiry.com)

Posted at 8:10pm and tagged with: quote,.

But we no longer rely on the made-up events of made-up people’s lives. Thanks to social media, we are no longer obliged to disguise our voyeuristic impulses. Voyeurism has been culturally legitimized. We can turn to the real events of our lives as we have retold them and to the reactions they have prompted. On the internet, our personal lives have become our television shows. Rather than turn on the television to see if anything was happening in made-up people’s stories, we now switch on the internet to see if anything is happening with our own emotions.

scannedpages:

…world-building or a world for a building…?

Posted at 2:18pm.

scannedpages:

…world-building or a world for a building…?
Kevin Kelly, speaking to Google

(Source: youtu.be)

Posted at 9:23am and tagged with: quote,.

We are the sexual organs of technology.

scannedpages:

…big comes 3 days late.

Posted at 3:59pm.

scannedpages:

…big comes 3 days late.

My latest article is up…

Is it Time to Rebuild Your Website?

Websites don’t last forever. Without consistent upkeep, sometimes they barely even make it three years! The rapid change of web technology can overtake what was once state-of-the-art and reduce a website to a quaint relic in pretty short order, which is why it’s so critical to realistically consider the “shelf life” of your website when you first build it.

But the truth is that predicting how technological change will affect your website is virtually impossible. There is bound to be something—whether it be the way browsers display your website or simply what’s in style—that will change in the near future and cause you to rethink choices you may be making right now. And that’s ok, as long as you’re comfortable with your website being a work in progress.

Meanwhile, for many existing websites, the signs of digital decay are accumulating. Dormancy has been a very common strategy for reducing web-related expenses during the economic downturn, but there really is no such thing as true dormancy. As the web around it continues to grow, an unmaintained website is subject to a similar entropy as an untended home—a crumbling foundation, peeling paint, leaks, and pests.

If that sounds like your website, keep reading. In this article, I’ve identified ten very good reasons to rebuild it…

Read the rest of the article here >

Posted at 11:39am and tagged with: web-development, planning,.

My latest article is up…

Is it Time to Rebuild Your Website?
Websites don’t last forever. Without consistent upkeep, sometimes they barely even make it three years! The rapid change of web technology can overtake what was once state-of-the-art and reduce a website to a quaint relic in pretty short order, which is why it’s so critical to realistically consider the “shelf life” of your website when you first build it.
But the truth is that predicting how technological change will affect your website is virtually impossible. There is bound to be something—whether it be the way browsers display your website or simply what’s in style—that will change in the near future and cause you to rethink choices you may be making right now. And that’s ok, as long as you’re comfortable with your website being a work in progress.
Meanwhile, for many existing websites, the signs of digital decay are accumulating. Dormancy has been a very common strategy for reducing web-related expenses during the economic downturn, but there really is no such thing as true dormancy. As the web around it continues to grow, an unmaintained website is subject to a similar entropy as an untended home—a crumbling foundation, peeling paint, leaks, and pests.
If that sounds like your website, keep reading. In this article, I’ve identified ten very good reasons to rebuild it…

Read the rest of the article here >

(Source: scannedpages)

Posted at 9:03am.

I’ve been meaning to post on a few different topics that have been on my mind lately, but without the extra time or energy to do that, I’m going to condense them into a more brief dispatch for now, so here are three…

The Glitch-Haunted World
Sometime recently the word “glitch” came up at the office and I wrote it down in my notebook. I can’t remember the context, but it set in motion many thoughts on the nature of glitches, and why they carry with them an appeal that has led to all kinds of glitch-oriented culture. Of course, most of the glitch culture involves the control of pseudo-glitches, or, in other words, reverse engineering particular visual or sonic glitches and reproducing them in an intentional way. The aesthetic of glitches can be found in plenty of contemporary art, design and music, not to mention the strange phenomenon of fashion glitches (pre-worn jeans with all kinds of tears, holes, and frays). Anyhow, it got me thinking about how glitches could be discerned on a universal (or microscopic) scale and perhaps form a pattern of their own that, when studied, gives us deeper insight into the nature of time, space, and the like. For those who wonder if we are actually living in a simulation, glitch-study could perhaps verify or falsify the theory, although it would seem that our ability to truly perceive a glitch would require that we know the full system inside and out, which we don’t, which is what we were hoping the glitch pattern might help us to do. So there is a tautological problem there…

An Ideal Online/Offline Ratio
This week I wrote a shorter piece for Imprint on the benefits of offline thinking for “screen workers.” Toward the end of the summer, I noticed that I had all but abandoned drawing and writing on paper—something I used to do much more frequently—and was probably spending the equivalent amount of time in front of a screen instead—something I do most of the day, anyway. Since then, I’ve been experimenting with a routine in which I produce at least one page in my notebook each week. That doesn’t seem like much, I’m sure, but the way I’m doing it seems to be just enough for me. So, I wonder—how much time is each page I produce worth, and, compared to the amount of time I work on my computer, is it enough? Is my fear that something will be lost if I give up “paper thinking” for “screen thinking” a symptom of the growing pains of humanity progressing from the “analog age” to the “digital age?” I don’t think I’m ready to conclude that. To the contrary, working with paper and pen has been a needed break from the screen and has broadened my mind just as I’d hoped it would. On that note, I’ll end this point by pasting in the concluding line from my Imprint post on the benefits of making things by hand:

“…the immediate sensory feedback of analog processes, the risks and commitment in the absence of an ‘undo’ command, the freedom from requiring a final gloss of professionalism, the slower pace our hands demand and mind thanks us for later, or even simply the relief of looking at things illuminated by a lamp rather than a lamp itself.”

Stranger Mentors
I should say first that I understand “mentor” to mean something fairly basic, like a trusted guide. I’ve had a few mentors in my life so far—people who have introduced me to new ideas, inspired me to learn new skills, or made me long to be a better man—some of them have been family, friends, teachers, leaders, and some even strangers. In fact, many of them have been complete strangers. Meaning I’ve never met them in person and probably never will. I’m not sure what to make of that—whether it’s a good thing, normal, or if any of that even matters. But the point is that I’ve been introduced to countless new ideas, taught new skills, and had my character shaped by people whom I have accessed almost entirely through the information they have produced. I was reflecting on this a few weeks ago and jotted down a web of names of the people who have influenced me lately. It’s incredible to think that these people could have such a profound effect upon someone they’ve never met. I suppose it should remind each of us—even if we have or will never publish a word—that we have no idea the impact we will have on others. Who are your “stranger mentors”?

Posted at 8:43pm and tagged with: glitch, mentors, screen-workers, two column, longreads,.

My latest post for Imprint is up:

Offline Thinking for Screen Workers

We are what we know.

Science historian James Burke created a ten-part mini series for the BBC, called “The Day the Universe Changed,” around this idea—that our experience of the world is shaped by the things we discover and create. Typical of the kind of profound and pithy statements for which he is well known, it burned itself into my memory the moment I heard him say it, and has become somewhat of a working slogan for me since.

Think about it: Your identity as a designer—your ideas, skills, habits and proclivities—doesn’t exist in a vacuum; it is the organic aggregate of your experiences. Who you are professionally includes, perhaps, a bit of your college professor, your first boss, the art director of your favorite magazine, the trend strategist who began a process culminated in your most stylish shoes—whom you don’t know and will probably never meet—and countless other influences that you may not even recognize. When you create something, you can quickly identify it as yours, yet also perceive the mark of that vast assembly within it if you look long—and honestly—enough.

So what does this have to do with web design? Nothing in particular. Or everything, depending upon your perspective. For my purposes, and for the time being, I’d like to stick with everything

Read the whole article here >

Posted at 4:31pm and tagged with: web-design, design, web-development,.

My latest post for Imprint is up:

Offline Thinking for Screen Workers
“We are what we know.”
Science historian James Burke created a ten-part mini series for the BBC, called “The Day the Universe Changed,” around this idea—that our experience of the world is shaped by the things we discover and create. Typical of the kind of profound and pithy statements for which he is well known, it burned itself into my memory the moment I heard him say it, and has become somewhat of a working slogan for me since.
Think about it: Your identity as a designer—your ideas, skills, habits and proclivities—doesn’t exist in a vacuum; it is the organic aggregate of your experiences. Who you are professionally includes, perhaps, a bit of your college professor, your first boss, the art director of your favorite magazine, the trend strategist who began a process culminated in your most stylish shoes—whom you don’t know and will probably never meet—and countless other influences that you may not even recognize. When you create something, you can quickly identify it as yours, yet also perceive the mark of that vast assembly within it if you look long—and honestly—enough.
So what does this have to do with web design? Nothing in particular. Or everything, depending upon your perspective. For my purposes, and for the time being, I’d like to stick with everything…

Read the whole article here >

My Mixbook for 2010

Exactly one year ago (unplanned, believe it or not), I posted about a book I’d assembled of web articles, which I called “A Year of Ideas.” I wanted to take an idea introduced to me by Emmet Connolly a bit further—specifically in order to create something good enough that I could give to others rather than print once for myself. After a couple of rough drafts, I ended up with a 334-page book, printed about 16 copies, and gave them to colleagues and friends as holiday gifts. It went so well that I immediately began setting aside content in anticipation of a second volume for the upcoming year. Which, brings me to today…

A Year of Ideas, Volume 2 is this year’s version. I’ll be mailing out a few them in the next week or so to friends. Its 254 pages contain 29 articles I bookmarked over the past year, as well as a brief introduction I wrote, making 30 entries total (one for each year I’ve been alive?). It also includes many improvements that I wish I could have made to the 2009 version, like a table of contents, better image quality, much better typography, and a very nice detail suggested by Mark—tinyurl’s for each article (much easier for readers to type in). I also am pleased with the cover, which I created by scanning in my idea book—the composition book I use every day (see image below). Of course, I had to clean it up considerably as mine is getting pretty beat up…

Read more >

Posted at 12:57pm and tagged with: Print-On-Demand, books,.

My Mixbook for 2010
Exactly one year ago (unplanned, believe it or not), I posted about a book I’d assembled of web articles, which I called “A Year of Ideas.” I wanted to take an idea introduced to me by Emmet Connolly a bit further—specifically in order to create something good enough that I could give to others rather than print once for myself. After a couple of rough drafts, I ended up with a 334-page book, printed about 16 copies, and gave them to colleagues and friends as holiday gifts. It went so well that I immediately began setting aside content in anticipation of a second volume for the upcoming year. Which, brings me to today…
A Year of Ideas, Volume 2 is this year’s version. I’ll be mailing out a few them in the next week or so to friends. Its 254 pages contain 29 articles I bookmarked over the past year, as well as a brief introduction I wrote, making 30 entries total (one for each year I’ve been alive?). It also includes many improvements that I wish I could have made to the 2009 version, like a table of contents, better image quality, much better typography, and a very nice detail suggested by Mark—tinyurl’s for each article (much easier for readers to type in). I also am pleased with the cover, which I created by scanning in my idea book—the composition book I use every day (see image below). Of course, I had to clean it up considerably as mine is getting pretty beat up…
Read more >