Hi, I’m Chris.

I’m a designer, writer, and consultant with Newfangled, where I’ve worked since 2004.

Even though I’ve spent the last thirteen years working in the same place, what I do is constantly changing. What’s been consistent for me has been a passion for design leadership — managing change, resisting entrenchment, and making sense of complexity — and an interest in how what we do progresses through the creation and integration of new technologies.

At Newfangled, I look out for future challenges and help to adjust our course in ways that keep us competitive and interesting. I make it a priority to closely observe how we do things and create systems and tools to help us do them better. And I’m most satisfied when I’m coaching someone else through a problem and am there to witness that a-ha! moment that comes with true confidence and empowerment.

It’s my hope that everything I do to strengthen my team is effort that benefits our clients. But I also get to spend some of my time working with them directly, consulting them on their problems, whether they be strategic, operational, or creative.

I was born in Winchester, Massachusetts in 1980. I’ve called many places home since then, including Brookline, MA; Wilmington, DE; Detroit, MI; Providence, RI; Penang, Malaysia; and, since 2006, North Carolina. I live with my wife, daughter, dog, cat, and chickens in Durham, NC.

You can find me on Twitter, Instagram, and good old-fashioned email (chrbutler {at} gmail dot com).


I’m the creator of The Liminal, a podcast about conscious metaphysical speculation and the future of minds — or, in other words, the strange, fuzzy lines between the greater reality and the little bits of it we happen to know about.

I’m also a co-host of Newfangled’s Expert Marketing Matters podcast, a bi-weekly show about what’s current in digital marketing. We cover design, content strategy, CRM, marketing automation, and just about everything in between.


I’ve written many articles covering a wide range of design-related topics, but I think my most unique contributions tend to be when I write about my passion for design leadership (defined above) and the way culture evolves through the creation and integration of new technologies.

I’ve also written a book on how web designers can strategically enrich their practice, called The Strategic Web Designer (HOW Books, 2012).

You can find my articles here in the archive, as well as at Newfangled, PRINT, HOW, and Smashing Magazine.

I also write a regular newsletter called Don’t Think About The Future. If you’re interested in long emails containing strong opinions about design, technology, and being human, sign up anytime.

Speaking and Events

I’ve spoken on interactive design and digital marketing topics at a wide variety of events and organizations, including HOW Design Live, the HOW Interactive Design Conference — for which I served on the advisory board for five years and was the Program Director for two — the AIGA, the American Marketing Association, the UCDA Design Summit, ConvergeSE, RISDs Entrepreneur Mindshare, the Hopscotch Design Festival, High Five Conference, and many others. Some of my favorite talks are:

If reading heavily-illustrated transcripts of hour-long talks isn’t your thing and you just must see and hear what I’m actually like on stage, then I suppose this video of my talk on The Permanent Transition from the 2014 HOW Interactive Design Conference will do.

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